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Who we are

Nordic Business Alliance in Serbia promotes Nordic companies and connects the business
communities of Nordic countries with Serbian companies and professionals

About Us

Nordic Business Alliance in Serbia is a non-profit organization founded with the vision of becoming a platform for the exchange of ideas and experiences within the Nordic business community in Serbia.

Our mission is to promote the Nordic values such as innovation, openness, confidence and responsibility and transfer the business culture and know-how from the Nordic countries. We will as well put an effort in finding constructive
solutions to improve trade between Nordic countries and Serbia. The aim of the Alliance is to help companies from North to find potential partners in Serbia and vice versa. The aim is also to support the newly established companies, to enhance investments and trade.

The goal is to promote and strengthen the network and cooperation between Nordic companies and Serbia and to contribute to the development of business relations and activities (between the Nordic countries and Serbia).

NBA will organize different events, exhibitions, fairs, donations and other activities that will provide an excellent venue for members to share their knowledge and experience and to network with their counterparts and potential business

To become a member, the applicant has to apply to the Board of Governors or the Executive Director, through the
membership application All applicants will be informed on the decision in written and after being admitted as a member of the Nordic Business Alliance, each member shall receive an invoice for the annual membership fee.

Board Members & Management

Andreja Pavlović has been the Executive Director of the Nordic Business Alliance since March 2015. Andreja has been with the Nordic Business Alliance as the Programme and Project Manager, and a volunteer consultant beforehand. This engagement in the Nordic Business Alliance allowed

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Dejan was born in Skopje (FYR Macedonia) in 1964 and graduated from the Faculty of Economics, University of Belgrade, Serbia in 1987. Over his successful career that has crossed three decades, he has helped media and businesses innovate – from the very start of his career 1987 in

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Maja Vujaskovic Djureinovic is Public Relations and Communication Manager for IKEA Serbia. Before IKEA, Maja had spent more then 10 year working as communication specialist for, amonst others, Porto Montenegro, International Relief and Development (USAID partner in Serbia), but also

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Ksenija Lubarda is Director of Sales & Marketing department in Radisson Blu Old Mill Hotel, Belgrade. She is well known for her remarkable career in hospitality industry – with more than 13 years of sales and leadership experience. Prior to Radisson Blu Old Mill Hotel, Belgrade

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Our Members

Swedish company and the world’s largest furniture retailer. Offering well designed, functional home furnishings for low prices.

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Norwegian mobile telecommunications operator.

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Swedish automobile whose authorized distributer for Serbia is Grand Motors.

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Securitas is a Swedish security company that provides services such as specialized guarding, mobile services, monitoring and consulting and investigations.

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Sprinter is a the largest courier service in Belgrade and Novi Sad, which deals with.

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Bit Projekt the leader in the field of communication engineering in Serbia and the region.

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News and Events

28 September 2017

A 30-member Nordic delegation, led by the Ambassador of Finland and including representatives of the Nordic Embassies and Nordic companies operating in Serbia, visited Novi Sad. The delegation was welcomed to the city by Zdravko Jelušić, president of the city assembly, then Igor

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21 September 2017

Innovation, education and sustainability were the three key words of the seminar “Sustainable and Innovative Business”, organised jointly by the Finnish Embassy, Suomi Finland 100 partner companies, with the support of the Nordic Business Alliance. The goal of this business event

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13 June 2017

The Nordic Business Alliance and the Centre for the Economy jointly organised a short presentation and workshop at Belgrade’s Saint Ten Hotel on 13th June 2017, aimed at better familiarising those interested with The Bullet Proof® Manager programme, from CRESTCOM, one of the world’s

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06 June 2017

On the occasion of the anniversary of a hundred years of the establishing of diplomatic relations between Sweden and Serbia, Swedish Ambassador H.E Jan Lundin organised a celebration to coincide with Swedish National Day, inviting all members of the Nordic Business Alliance to attend.

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Contact Us

Contact Information

Nordic Business Alliance in Serbia

Krunska 50/8

11000 Belgrade




Get in Touch with Us