Goran joined the Management team of Telenor Serbia in June 2021. Previously, he has served as Telenor Serbia Strategic Advisor since 2019, working on strategic development projects. He has extensive experience in the telecommunications sector, technology, and government relations.

Goran has more than 25 years of experience in new business development and major market expansion for high-growth telecom organizations. He worked for Lucent in Thailand, Taiwan, and Australia, then with Ericsson in Israel, US and Mexico. Among other leading roles, he served as Chief Corporate Affairs Officer for seven years (2008 - 2015) in Telenor Serbia and CEO of SBB.

Goran has an M.Sc. in Telecommunications from the University of Novi Sad and an MBA, COTRUGLI Business School. He attended the Corporate Finance Program at London Business School. He is married and the father of two.

Mirjana has more than 27 years of work experience in the ICT industry.  Since 2000 she has been working for Ericsson and actively cooperating with mobile operators in Serbia and the region of Western Balkans. After various technical and commercial roles, she is currently working as the Account Manager Digital Services.

Mirjana has an MSc in Computer engineering and Informatics from the Faculty of Electrical Engineering, University of Belgrade, and an MBA from COTRUGLI business school. She is currently a doctoral student at the University of Belgrade, and she strongly believes in the importance of lifelong learning.

In addition to the field of ICT and innovation, Mirjana foresees her engagement and contribution within the Nordic Business Alliance in the field of education, especially in creating better educational opportunities for girls from the less developed parts of Serbia.

Vladica Tintor graduated from the Faculty of Electrical Engineering in Belgrade and holds PhD degree in Electrical Engineering. At the same time, he completed the master's degree at the Faculty of Economics in Belgrade and holds an MBA from the

prestigious French business school HEC. He started his business career in the regulatory body for telecommunications, where after 5 years of work he became an assistant director, and in the period 2015-2020 he was the director general of RATEL. During his term, he carried out an internal reorganization and started numerous projects that significantly raised the reputation of the institution in the telecommunications sector. During this period, the institution also regulated the field

of postal services and became the National CERT (Computer Emergency Response Team) of the Republic of Serbia. During 2018, he was also a
member of the board of the European regulator in the field of telecommunications. Since 2020, he has been working for Novo Nordisk, first as Director of Market Access and then as Director of

Sales for New Therapeutic Areas. Vladica believes that there should be stronger positioning of the Alliance in the business community and among state institutions by emphasizing the unique values that the Alliance possesses. Also, stronger ties should be created with bodies and organizations from the Nordic countries to facilitate the transfer of knowledge and

experience for members of the Alliance.

Neda Lazendić holds a master’s degree in Economics and Management of Energy Sector of Faculty of Economics and a law degree from the Faculty of Law of University of Belgrade. After several years of legal practice in the private sector where she was focusing on corporate law, privatization process, international transactions, banking and M&A, in 2011 she moved to renewable energy sector. Ms Lazendić is the director of WV International Serbia, which in cooperation with the Norwegian investor Emergy, is developing projects of construction of wind power plants of planned capacity of 800MW in South Banat region and solar power plant of 80MW in Žabalj municipality.

As a member of the working group for drafting and implementing bylaws based on the Law on the usage of renewable energy sources under the National Alliance for Local Development (NALED), Neda advocates the implementation of the Green Agenda and increasing the share of electricity from renewable sources in total energy consumption. She is the Vice President of the Energy Committee of the American Chamber of Commerce (AmCham), where she is constantly improving the investment framework for foreign investments in the field of energy and energy efficiency.  Aside from being a Board member of the Nordic Business Alliance (NBA), she is also on Board of the Dutch-Serbian Business Association.  

Iva Petrović is a newly appointed Executive Director of Nordic Business Alliance. She is a seasoned business professional with over 20 years of international experience in various industries, functions and geographies. She started her career in 1997 in Deloitte Consulting in Atlanta, developing strategies for clients such as Coca-Cola, Delta Airlines, CNN and multiple financial institutions and technology start-ups. In 2001 and 2002, as a special advisor to the Minister, Iva worked pro-bono for the Ministry of Finance and Economy in Serbia on designing crucial reforms and facilitating country’s transition to market economy.  After receiving her MBA from Harvard, she led brand management efforts at Revlon headquarters in New York where she launched new products and executed global marketing campaigns.  In 2007, she transitioned to financial services joining Citigroup in New York, and subsequently in Prague and London. During her tenure at Citigroup, Iva played global and regional management roles serving corporate clients, governments and financial institutions. 

Iva sees Nordic Business Alliance as a great platform from which she can channel her passion for responsible business, exemplified by Nordic values, to continue to drive positive change in business environment in Serbia, and society at large.  In her free time, Iva enjoys activities in nature.  She is an avid hiker, skier and runner.

In 2003, Goran Đurić founded his company EuroCons Group based in Vršac with the aim to offer the pharmaceutical industry complete solutions, starting from design, plant construction, validation, delivery of process equipment and complete post-sales support. Nowadays, EuroCons Group is a regional leader in the field of industrial engineering and cleanroom technology, offering the innovative equipment and solutions in pharmaceutical, processing, food, automotive and other industries. It is the first company in the Southeast Europe which is accredited for cleanroom and dry room engineering operations.

EuroCons Group simultaneously represents the leading global manufacturers of the equipment for air and liquid filtration, air humidity control, process equipment and equipment for packaging in pharmaceutical industry, as well as the equipment for industrial water treatment involving hydropneumatics technique (pipes, valves, dampers). Among them are Nordic companies such as Camfil, Munters, Ellab, InterApp (AVK Group) and Finn-Aqua (Steris).

Prior to EuroCons Group, Goran worked within the company Hemofarm AD as the Head of the Maintenance Department where he covered all production plants of Hemofarm in Serbia and abroad. He graduated from the Faculty of Mechanical Engineering, University of Belgrade, Department of Aerospace Engineering, as the best student of the 1986 generation.

Dragan Rajkovic graduated from the Faculty of Electrical Engineering, University of Belgrade. For over 10 years he has been working in the area of environmental protection and sustainable development. At Tetra Pak, he began his career as an engineer and continued in several rolwes in sustainable development sector. Currently in the position of Director of Sustainability, he is leading the team of managers and experts in over 20 countries in North and Eastern Europe, working on sustainable development strategies, with a focus on regulatory aspects of waste management, development of packaging waste collection infrastructure, investments in recycling capaccities and technologies, and in sustainable business transformation with aim to meet the objectives of circular economy.

He is director in the board of the „Aliance for Beverage Cartons and the Environment“ in the UK and is a member of the EXTR:ACT Foundation in Germany.

Aleksandar Tripkovic is the Country Director of the global innovative pharmaceutical company AstraZeneca for Serbia and Montenegro. 

Aleksandar’s career in pharmaceuticals, which started 15 years ago, with the first four years being at GlaxoSmithKline (GSK) and Sanofi, and the last 11 at AstraZeneca, has given him extensive experience and expert knowledge in sales, marketing, business development and general management. He has lead teams in different therapeutic areas, with such success that it led to industry disruption in terms of market share and leadership position take-overs as well as winning awards. He sees building powerful teams as core responsibility in order to improve effectiveness and to ensure employee and organizational success. 

Aleksandar is also a BSCC Director, Member of the Board of Directors at the Association of Producers of Innovative Medicines (INOVIA), and the Vice President of the Healthcare Alliance within the National Alliance for Local Economic Development (NALED). He graduated Pharmacy from the University of Belgrade. Aleksandar is married and proud father of two children.

Miloš Vučković is a Senior Partner at Karanović & Partners with over 20 years of unique regional

experience in advising clients on all aspects of corporate & commercial, environmental, real estate, and energy & infrastructure law, and in all areas of corporate law, including corporate governance, compliance, privatisation, M&A, contracts and commercial agreements, joint ventures, spin-offs, restructuring, takeover

bids, etc.

Miloš has advised clients on a wide variety of energy projects and many issues facing them. In particular, he has advised on: investments in the construction and operation of power plants, the transmission, distribution,

and interconnectivity of electricity providers, joint venture creations and negotiations for the development of

energy projects, the purchase of energy or energy trading, regulatory framework relating to alternative

energy and hydropower plants, energy sector concessions and public procurement tenders as well as on

advisory work related to EU projects in the energy sector.

His rich professional experience and long client list involve leading international companies, as well as

governments and financial institutions doing business in the SEE region.

Miloš is ranked as the leading attorney at law in areas of energy and infrastructure by all relevant

international legal directories.