Iva Petrović, executive director, Nordic Business Alliance

The idea of smart cities – including smart technology, planning and community involvement – plays a key role in the Nordic understanding of sustainable and green communities. The Nordic Business Alliance, in close cooperation with the four Nordic embassies in Serbia (Denmark, Finland, Norway and Sweden), identified a strategic opportunity under the smart...

H.E. Charlotte Sabina Sammelin, ambassador of Sweden to Serbia

The 2024 Statement of Foreign Policy of the Swedish Government that was presented in the country’s parliament, the Riksdag, highlighted key messages related to Ukraine, Sweden’s NATO membership, the country’s neighbourhood and the modernisation of Swedish development assistance.

H.E. Kristin Melsom, ambassador of Norway to Serbia

Serbia is working hard to enhance its energy production potential, and all existing plans and projects form part of a green agenda, says H.E. Kristin Melsom, Ambassador of Norway to Serbia. In that respect, the county has set some quite ambitious goals in the energy sector for the next decade, notes our interlocutor.

H.E. Niklas Lindqvist, ambassador of Finland to Serbia

Technological advances and increased productivity are critical topics across Europe, particularly among the Nordic countries, which are pioneers in these areas. Finnish ambassador H.E. Niklas Lindqvist believes that demand for sustainable products and solutions will experience strong growth in the coming years and that the Serbian manufacturing industry...

H.E. Pernille Dahler Kardel, ambassador of Denmark to Serbia

From 1st January 2025, Denmark will hold a seat in the UN Security Council as an elected member for two years. In these days when we are witnessing so many armed conflicts around the world, Denmark will continue to work towards peace and security within national contexts and globally...

AstraZeneca

The Healthcare Academy marks the start of long-term collaboration between Serbia and Sweden that aims to foster exchanges of knowledge and expertise between healthcare professionals from the two countries...

Elnos Group

Headquartered in Southeast Europe, this company is continually expanding its reach across Europe, specialising in power projects of up to 400 kV. Its presence on 18 European markets and team of over 750 employees confirm Elnos Group’s status as a reliable partner in the industry...

Antonio Passarella, Ericsson Serbia country manager and head of Ericsson for the Western Balkans

Ericsson’s top man for Serbia and the Western Balkans explains that utilising the midband spectrum to handle increased capacity and throughput, along with 5G standalone for added functionality, will enhance network capabilities...

Smart Cities project continues to create a buzz! A big thank you to NovaS and Nevena Madžarević for hosting our Executive Director, Iva Petrovic this morning. We look forward to more engaging conversations on this exciting topic as we work toward a smarter, more sustainable future.

We are excited to receive prime-time coverage on Serbian Broadcasting Corporation RTS 1 Dnevnik! Tune in to learn more about the launch of the Smart Cities project in Kragujevac and how we’re shaping a smarter, more sustainable future together.

Stay tuned! #SmartCities

We are proud to announce the official launch of the Smart Cities project, marking a significant step toward a more sustainable and smarter future! A big thank you to Danas for their thoughtful coverage and support of this important initiative. We look forward to building bridges between innovation and communities with the continued support of our Nordic partners.

The countdown has begun for the launch of the Smart Cities project, Putovanje u pametniju budućnost! Bojana Milasinović, Director of TOMRA Collection Srbija, and Iva Petrović, Director of the Nordic Business Alliance, announced the project during a morning interview on Uranak with host Drago Jovanović on K1 TV. A big thank you to the K1 team for a fantastic conversation!

According to forecasts, by 2050, as much as 60% of the world’s population will be living in smart cities. This revolution in urban living will significantly shape the future of Serbia, but the question arises—what exactly are smart cities? Drivers often experience traffic congestion. Smart cities use systems to reduce congestion and shorten travel times.

Iva Petrović, Executive Director Of The Nordic Business Alliance (NBA)

In 2024, we’ll focus on the green agenda, healthcare, digitalisation and education. We’ll partner with embassies, Nordic experts and institutions to leverage their knowledge and experience...

H.E. Annika Ben David, Ambassador Of Sweden To Serbia

Our strategic goal is to assist Serbia in fulfilling EU membership standards and advocate for EU enlargement, as we believe that the EU can provide a brighter future for Serbian citizens in terms of freedom, security and economic prosperity...

H.E. Kristin Melsom, Ambassador Of Norway To Serbia

The longstanding positive bilateral ties between Norway and Serbia provide a strong foundation for further growth, and my aim is to build upon the exemplary efforts of my predecessors to further enhance and deepen our relationship...

H.E. Mr. Niklas Lindqvist, Ambassador Of Finland To Serbia

In the intricate world of diplomacy and innovation, the alliance between Finland and Serbia stands as a testament to the power of collaboration. Beyond the well-established bilateral relations, these nations are poised to deepen their connection, particularly in cutting-edge green technologies...

H.E. Susanne Shine, Ambassador Of Denmark To Serbia

Nordic cooperation, which is driven by shared values and encompasses various domains, strives to create the most integrated and sustainable region by 2030, which could serve as a model for successful collaboration between Serbia and other Western Balkan countries...

Pavel Erankevich, Managing Director, Carlsberg Serbia Group

Over the past two decades of operations on the Serbian market, Carlsberg Serbia has become known for introducing new trends and constantly offering consumers opportunities to try different beer and cider flavours, but also for its significant investments in sustainability, diversity and inclusion...

Bojana Milašinović, Managing Director, TOMRA Collection Serbia

TOMRA Collection is a global technology company that today has over 82,000 installations of reverse vending machines for collecting empty drinks containers in more than 60 markets. A TOMRA Collection showroom opened in Belgrade recently and is a source of pride for the company...

Jacob Folmand, Vice President And Managing Director Of The Better Collective Branches In Serbia And Portugal

Jacob Folmand joined Better Collective in 2013 and has gone on to hold various leadership positions. Relocating to Niš, Serbia, in 2016, he started up what is today Better Collective’s largest office worldwide...

Ivana Đoković, Business Unit Manager At Lindström

Lindström is a family-owned textile service company with business operations based on circular economy principles. The company was established 175 years ago in Helsinki, Finland, where the head office remains to this day. Lindström offers textile services to corporate customers from different industries in Europe and Asia...

Nenad Tomašević, Sales Manager At Lindström Srbija

With the Lindström Mat Service, the right mats in the right places keep dirt and dust away while ensuring clients’ floors remain beautifully clean. What’s more, Lindström is happy to help you find the best possible mat solution and frequency of replacement. This means that your building and its floors stay cleaner for longer. Additionally, our service reduces the costs of cleaning your premises...

Viktor Kurtevski, Sales Manager For See Countries Key Accounts At Lindström Group

Renting and maintaining workwear and uniforms, along with a wide range of products and a flexible, cost-effective service, enables staff to look good, feel comfortable and work more efficiently, but those aren’t the only benefits...

Vladimir Milanović, Director At Masdar Taaleri Generation

Following the successful completion of the largest wind farm in Serbia, UAE-based Masdar and Finnish company Taaleri Energia founded the joint company Masdar Taaleri Generation (MTG) in order to develop renewable energy projects in Central and Southeast Europe...

Congratulations to our member MT-KOMEX on a sucessful completion and opening of the DeLasol, the largest bifacial solar power plant in Serbia.

Great interview with Ambassador of Denmark, H.E. Susanne Shine, with inspiring examples of how good policies and innovative technologies enable green transition.

Investing in education means investing in the future. That’s why the EU has supported SERBIA in improving the infrastructure of 27 faculties including the faculty of sciences in Novi Sad.

The European Union is the biggest partner of the Republic of Serbia in modernizing the education system, and since 2003 the the EU has donated around 100 million for the reform of education of all levels, focusing mostly on the quality, relevance and inclusivity. 

Protecting the environment is a priority for the European Union so that future generations can live sustainably. This is why the EU delivers equipment for waste separation and recycling in many places in Serbia.

In EU we tackle challenges together. We have the EU green deal that is translated into the EU green agenda for Serbia. We work to tackle climate change and to make sure that we have energy security. The European Union wants to be the first environmentally neutral country by 2050. We want lower...

Agriculture is an important part of the Serbian

economy, as it is for most of the EU countries. When

you travel around Serbia, you see how important the

agricultural sector is for the local municipalities. It

creates jobs, and provides good and healthy produce

for the Serbian people. EU recognizes that. We want...

Nordijske zemlje - Danska, Finska, Norveška i Švedska - veoma su važan partner za Srbiju u procesu zelene i energetske tranzicije, kako kroz investicije u obnovljive izvore energije (OIE), tako i savetodavno kroz ovu inicijativu u oblasti reformi energetskog sektora i energetskih preduzeća.

Čestitamo! Naš član ABB, u društvu drugih globalnih lidera, učestvovali su u izradi i objavili "Priručnik o energetskoj efikasnosti u industriji”, koji obuhvata 10 aktivnosti koje kompanije mogu da sprovedu kako bi brzo unapredile svoju energetsku efikasnost.

The regional conference “Investment opportunities in renewable energy sources in the Western Balkans”, organized by the Norwegian embassies in Belgrade and Sarajevo, was held today in Belgrade.

The event was attended by President of Serbia Aleksandar Vučić, the special envoy of the Prime Minister of Norway...

Iva Petrović, Executive Director Of The Nordic Business Alliance

The period ahead represents an opportunity for Serbia and the Nordic countries to create new models of cooperation, upholding the principles of resilient and just economies and societies. The successful resumption of ties is full on, and we look forward to future possibilities

H.E. Jørn Eugen Gjelstad, Ambassador Of Norway To Serbia

I have a strong belief in the prospects of green transition in Serbia. Now is the time to step up the momentum and accelerate the change. Markets will push green transition and investments in green technologies, thus persuading Serbia to continue harmonising its environmental regulations with those of its European...

H.E. Annika Ben David, Ambassador Of Sweden To Serbia

The Swedish bioenergy success story could apply to Serbia in many ways. We hope that Swedish companies and experts will play a significant role in helping Serbia increase the use of bioenergy in an economically and environmentally optimal way ~ Annika Ben David...

H.E. Kimmo Lähdevirta, Ambassador Of Finland To Serbia

There is rising interest among both local companies that want to cooperate with their Finnish counterparts and among Finnish companies that want to support potential partners in applying green industrial processes in Serbia and around the region...

H.E. Susanne Shine, Ambassador Of Denmark To Serbia

Since the launch of the Nordic/Serbian green project, we have seen increased contacts and concrete collaboration between Nordic and Serbian businesses within the scope of green transition

Denmark has worked hard since the 1970s to become one of the world’s greenest countries. As Danish Ambassador to...

Neda Lazendić, Country Manager, WV-international Serbia

In the last 50 years, there has not been enough investment in the energy sector, which definitely cannot and must not rely on thermal power plants. According to data from the Ministry of Mining and Energy, the goal is to provide 5 gigawatts of electricity from solar and wind energy by 2030...

Vladimir Mitić, CEO, Visa Prom d.o.o. (Ltd.)

In every segment of its operations – from cutting and transporting wood, via processing and production, but also to trade – this Kanjiža-based company consistently respects all environmental protection and circular economy principles, thus providing a huge contribution to ensuring an environmentally friendly future...

AstraZeneca

As a socially responsible company, AstraZeneca has joined the urban beekeeping project in Belgrade that is being implemented in cooperation with the Nordic Business Alliance and beekeeper associations, and which aims to help ensure the survival of bees in nature...

Doinita Mihai, Vice President Of Public Affairs, Eastern Europe South, TOMRA

We are witnessing a seismic shift in people’s attitudes towards the planet’s resources and elements that threaten human health and the environment, such as waste pollution.

Globally, an overwhelming percentage of over 90% of goods...

Norway is the most sustainable country in the world. Sweden, Finland and Denmark are hot on its heels – this is how one notable website explains the position of the Nordic countries when it comes to green transition. These countries have for years been leaders in many areas, including governance, innovation, human capital and environmental indicators, and it comes as no surprise that they took the lead on cooperating with Serbia in this highly neglected area...

Renting and maintaining workwear and uniforms, along with a wide range of products and a flexible, cost-effective service, enables staff to look good, feel comfortable and work more efficiently, but those aren’t the only benefits.

Lindström is a Finnish company that has brought over 170 years of experience in working with textile products, tried and tested in 24 countries around the world, to the Serbian...

Milan Jevremović, Local Business Area Manager, ABB Motion

It is not enough today to merely increase energy capacities; the world must turn towards improving energy efficiency – stresses ABB Motion Local Business Area Manager Milan Jevremović, while revealing the ways in which Serbia and the world could ensure a stable supply of electricity...

John Glazebrook, Programme Manager, Sweden-Funded EISP2 Programme, Brooks Hannas & Partners

Thanks to joint Serbian, EU and Swedish efforts, Serbia’s national objectives and standards are being aligned with those expected across most of Europe. Sweden has played a key role in helping Serbia turn strategies and plans into practise...

Norway is the world’s seventh largest hydropower nation – and the largest in Europe. Some 98 per cent of electricity produced in Norway comes from renewable energy sources. However, even though hydropower is dominant, Norwegian companies are pioneering technologies in other areas, including solar power, floating offshore wind and energy storage. Over the last decade, wind power has become an increasing part of Norwegian power production. For now, wind still represents only a small part of the total output, but the number of wind turbines is increasing year-on-year.

Toni Mattila, Head Of Sustainable Manufacturing At Business Finland, The Finnish Innovation Funding And Trade Promotion Agency

Finland is among the world’s most digitally advanced countries, while connectivity and data utilisation are among the key value adding characteristics of Finnish solutions. Here Toni Mattila, head of Sustainable Manufacturing at Business...

Denmark has been a forerunner in the development of new tools and techniques for boosting food and agricultural production in a sustainable way. This tradition of innovation is closely intertwined with the Danish collaborative culture that dates back to the first dairy cooperatives of the mid- 19th century. The sector today serves as a role model for technological innovation and resource efficiency, as well as...

Nastavljajući tradiciju sa željom da u prijatnoj i neformalnoj atmosferi okupe predstavnike različitih biznisa i industrija, 13 bilateralnih poslovnih udruženja prisutnih u Srbiji organizovalo je 13. septembra još jedan International Networking koktel u prelepim prostorijama Metropol Palace Hotel u Beogradu...

Our member ABB continues to innovate by providing cutting-edge smart home solutions enabling money, time, and energy savings. Congratulations ABB on the new global partnership with Samsung! Connecting innovations in smart technology, smart control and smart devices are key for building a sustainable future. 

Neda Lazendić, Country manager at WV International Serbia

WV International is a Dutch investor active in the field of renewable energy sources that has been operating in Europe and Africa for 20 years. In addition to Serbia, we have...

Eirik Fadnes, CEO at Cambi Group

I have a background in business, and have worked in various industries in Norway, Argentina and Singapore. I joined Cambi in 2019 after moving back to Norway, where I now live with my wife and two amazing sons. Over the last few years...

H.E Jorn Gjelstad, Ambassdor of Norway

The pandemic certainly has made a significant impact on our work, as it has done on society as a whole for several years now. I am particularly proud that we managed to reallocate

significant funds for urgent health needs in the first part of 2020, in particular by procuring respirators to Serbia and...

U zoni beogradskih Silosa, tačnije u Honey Garden-u, postavljene su prve biznis košnice koje su društveno odgovorne kompanije rentirale na period od godinu dana i koje, sa svojim domaćinima iz Bee Center-a, dele med proizveden za to vreme.

Iva Petrović, Director Of The Nordic Business Alliance In Serbia

lthough I was born and raised in Serbia, I spent most of my life in the United States. It was at the age of 17 that I left my family in Belgrade and, with mixed emotions, embarked on a journey that would take me far from home. On one hand, I was excited to pursue my dreams, while on another...

Jacob Folmand – VP & Managing Director – Better Collective

Better Collective is a sports betting media group, owning some of the world's number 1 go-to sites, for information and data related to sports betting. Additionally, we have various media partnerships and deliver content to among others The New York Post and NJ.com. Better Collective is competing...

There is a worldwide need to manage waste in a much better way by being innovative and finding new paths, so that we can make better use of our resources. Circular thinking must be integrated into the entire consumption and production chain. Companies and consumers must find ways of using resources in a far better way than we do today...

Željko Đurić, General Manager



Masdar stepped into the project in 2015 and completed its development bringing it to a successful financial close, whereas Taaleri joined the project just prior to the official construction commencement. At the time when Taaleri joined...

Marjo Ilmari, Senior Director Accounts & Industry ICT, Business Finland

Business Finland is the Finnish innovation funding, trade, investment, and travel promotion organization, headquartered in Helsinki. Business Finland is fully owned...

H.E. Kimmo Lähdevirta, Ambassador Of Finland To Serbia

My wife and I were lucky to have come here already in June 2019, just before Finland’s Presidency of the Council of the EU. We got a speedy start during normal times, meaning that we were able to meet people and establish contacts before the...

Holiday interview with the new Ambassador of Sweden

H.E. Annika Ben David, Ambassador Of Sweden To Serbia

I arrived in September and it has been an intense and exciting period of time. As Ambassador, you have the chance to get to know a country, its people and customs. I have had a very enjoyable start and look forward to learning more about...